Smartwatches dominate, while classic brands maintain niche demand amid festive sale surge
By Vivek Ranva | July 12, 2025 | Updated 1:30 PM IST
As Top 10 watch brands India Prime Day 2025 sale enters its peak phase, the watch category has seen significant traction, fueled by deep discounts, limited-time deals, and an expanding base of digital-first consumers. Smartwatches continue to dominate in terms of sales volume, while legacy analog brands retain steady demand among gift-oriented buyers and design-conscious consumers — highlighting a market shaped by both innovation and heritage.
Based on search trends, Amazon rankings, and early sales momentum, here are the top 10 watch brands in India during Prime Day 2025, spanning both budget and premium categories.
1. Fire-Boltt
Segment: Smartwatches | Price Band: ₹1,499–₹4,999
Fire-Boltt continues to outperform in the budget smartwatch market, with high-selling models featuring AMOLED displays, Bluetooth calling, and fitness tracking. The brand’s aggressive pricing and frequent product refreshes make it a hit among urban millennials and Gen Z users.
2. Titan
Segment: Analog, Gifting Bundles | Price Band: ₹1,000–₹15,000
Titan, one of India’s most trusted names in timekeeping, maintains strong momentum with its enduring designs and well-positioned sub-brands across price tiers. Its Fastrack and Raga sub-brands are driving seasonal demand, especially for festive gifting. Combo offers and limited-edition packs are popular in Tier 1 and Tier 2 markets.
3. boAt
Segment: Smartwatches | Price Band: ₹1,299–₹3,999
Known for its dominance in audio, boAt has carved out a strong wearable footprint. Sleek, youth-centric smartwatches from boAt are trending on Amazon thanks to modern UI, fitness features, and wallet-friendly pricing.
4. Casio
Segment: Analog-Digital, Vintage Watches | Price Band: ₹1,800–₹10,000
Casio’s enduring appeal remains evident, with classic models like the F91W and AE1200 witnessing renewed interest driven by retro styling and nostalgia-fueled demand. These retro styles are popular with nostalgia-driven Gen Y buyers.
5. Noise
Segment: Smartwatches | Price Band: ₹1,399–₹4,999
Noise smartwatches are ranking high this Prime Day with models offering SpO2 tracking, large dials, and stylish straps. The brand’s focus on frequent product cycles and solid Amazon distribution has helped it maintain a top-tier spot.
6. Fossil
Segment: Premium Analog, Hybrid Smartwatches | Price Band: ₹5,000–₹12,000
Fossil’s classic and hybrid models appeal to aspirational urban buyers. Stylish dials, stainless steel finishes, and festive markdowns have pushed it into the trending category this year.
7. Timex
Segment: Affordable Analog, Expedition Series | Price Band: ₹1,499–₹7,000
Timex’s rugged designs and reliable build have found favour with practical buyers. Expedition and Weekender series, known for their durability, are driving traction among professionals and outdoor enthusiasts.
8. Samsung
Segment: Premium Smartwatches | Price Band: ₹12,000–₹35,000
Samsung’s Galaxy Watch 6 lineup, offering seamless ecosystem integration and health features, is one of the top-selling smartwatches in the premium segment. EMI offers and exchange bonuses are improving affordability for aspirational users.
9. Fastrack
Segment: Youth Analog, Entry-Level Smartwatches | Price Band: ₹999–₹4,999
Fastrack continues to dominate the youth market with bold designs and budget-friendly Reflex smartwatches. High engagement from first-time buyers, especially students and young professionals, keeps it in the top 10.
10. Amazfit
Segment: Fitness-Focused Smartwatches | Price Band: ₹2,999–₹9,999
Amazfit remains a go-to for fitness-first buyers, offering accurate sensors, long battery life, and sharp displays. Models like Bip 5 and GTR mini are drawing health-focused customers this season.
🎯 What’s Driving the Trend?
- Smartwatch sales now account for over 60% of Amazon India’s total watch category during Prime Day 2025.
- Buyers from Tier 2/3 cities are increasingly opting for feature-rich but affordable watches, backed by EMI options.
- Analog watches remain strong in the festive gifting and formal wear segments.
This trend reflects the rise of wearables as both functional gadgets and lifestyle accessories in India’s growing digital economy.
📈 Investor Insight
For retail investors tracking the D2C and consumer electronics space, the performance of Indian brands like Noise, Fire-Boltt, and boAt during large-scale events like Prime Day signals a structural demand shift in favor of homegrown wearable tech. With the Indian smartwatch market projected to grow at 20% CAGR through 2027, strategic visibility during such events adds long-term brand equity.
✅ Conclusion
Whether it’s a classic Titan analog watch for gifting or a Fire-Boltt smartwatch with voice assistant support, Indian consumers are spoilt for choice during Prime Day 2025. The evolving mix of affordability, utility, and brand resonance is reshaping the wearable landscape—and the winners this year are those who’ve found the sweet spot between tech, price, and design.
📝 Q&A
Q: Which watch brands are bestsellers on Amazon India during Prime Day 2025?
A: Fire-Boltt, Titan, boAt, Noise, and Casio are leading in popularity, offering a mix of smart features, style, and value.
Q: Are smartwatches outselling traditional watches in India?
A: Yes. Smartwatches now account for a majority of sales, driven by affordability, fitness tracking, and app integration.
Disclaimer: This article is for informational use only and does not constitute investment advice or an endorsement of any product or brand.
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