“Toyota Kirloskar’s Sanguine Outlook for 2024: A Tapestry of Unprecedented Growth”
Anticipating a remarkable continuation of its robust trajectory, Toyota Kirloskar Motor envisions a buoyant 2024. Having marked a historic zenith in 2023 with a cumulative sale of 2,10,479 units from January to November, surpassing the prior pinnacle of 1.72 lakh units in 2012, the company is poised for a stellar finale to the year.
Atul Sood, the Vice President of Sales and Strategic Marketing, expressed confidence in sustaining this upward momentum. He emphasized the pivotal role played by escalating demand from tier II and III markets and an overall positive consumer sentiment. The focus remains on enhancing the customer experience to align with evolving preferences, with a keen eye on fostering sustainable practices in the realm of mass electrification.
Toyota Kirloskar Motor strategically fortified its product portfolio, yielding growth across diverse segments. Sood highlighted the instrumental contribution of popular models such as Hilux, Innova Hycross, Urban Cruiser Hyryder, New Innova Crysta, and Glanza in propelling this success.
Looking beyond the company’s perspective, Sood envisages a transformative and innovative landscape for the overall automotive industry in 2024. A promising shift towards cleaner, smarter, and more accessible mobility solutions is on the horizon, shaping the future of mobility in India. Notably, the flourishing local manufacturing ecosystem and policy support position India as an emerging hub for automobile manufacturing, potentially mitigating the impact of global geopolitical tensions.
Reflecting on the industry’s performance in the outgoing year, Sood identified SUVs as the predominant and favored segment. Additionally, there is a discernible and growing embrace of electrified vehicle technology, poised to be a pivotal trendsetter in 2024.
In summary, 2023 emerges as a prosperous year for the automotive sector, setting the stage for Toyota Kirloskar Motor’s optimistic strides into the promising landscape of 2024.”
“Accelerating Success: Toyota Kirloskar’s Confident Surge into 2024 – Expect Surprises!”
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